Question & Answer Information

"Curiosity has its own reason for existing." ~Albert Einstein
Image Find out about the depth and quality of services here, scrolling down the page to find answers to common questions. For general information on pricing, see the Pricing Page. Use the Contact Page for questions not answered here.

What is the value proposition of your work?
You want an immersive, dynamic and unique look for your project or artwork. This may be the first, or even the only way that people will see it. This may also be the archival documentation that becomes a long-term reference. This service provides a visual representation that transcends an ordinary 'picture' and reflects the essence and depth of the subject. All this comes bundled with friendly service in a professional package.
Who holds the copyright to the images?

The copyright remains with the photographer. The client is purchasing a license to use the deliverables.
"Work for hire" is the arrangement that transfers all rights, including copyright, to the client. Work for hire services are not offered here.
What are your qualifications and credentials?

Lawrence holds an M.S. in scientific and technological imaging from Brooks Institute, an M.A. in education in new media design and production, and a B.A. in art. He has also completed specific additional coursework in architectural photography through UCLA Extension, as well as specialized studies in 3D modeling and digital environment development at the Gnomon School of Visual Effects.

Lawrence started professional photography work as a commercial photographer and senior image-processing technician for Teledyne Systems Company, and then as a wedding photographer. After programming early computer games, and working as the art director on the first video game by MTV/Viacom, he organized and ran a boutique graphic design consultancy for over 10 years, which included product photography, magazine ad development, brand collateral, and training. His most recent projects are for commercial real estate and creative clients.

What precautions do you take regarding COVID-19?

CDC guidelines are followed. Lawrence is fully vaccinated.
What are the benefits of your methods?

Equipment choices:

Nikon and Hasselblad bodies and lenses are the equipment of choice for imaging with this service.

Raw imaging, dynamic range and color:

In the work of this service, initial captures are saved to a raw format and are very accurate in preserved details in the range between light and dark. Color is managed from capture through to the final format. Tools such as
ColorChecker® color charts, Hasselblad Natural Color Solution and LAB color adjustments are just some of the approaches to ensure eye appeal.


One signature difference between great and ordinary images is the quality of lighting. A professional understanding of lighting dynamics means that you receive optimal imaging for your projects. 

On-time imaging and delivery:

Your time is valuable and your deadlines are real, so schedules are made to be realistic and then they are adhered to.

Digital Asset Management:

The intake and organization of digital images is critical for long-term value. This service is prepared to work with and provide images in multiple formats for multiple purposes.

What is a virtual tour? What is an interactive hotspot?

A panorama for purposes of this discussion is the visual presentation of a location in a 360º all-around format. A virtual tour shows multiple locations, and each location is itself a separate 360º panorama. A navigation system using visual icons is presented within the tour for moving from location to location, although tours can also be automated. Advanced panoramas can include 'hotspots'. These are interactive elements that cause the display of an image, text, audio or video as part of the viewing experience. Hotspots can also be used to open websites in a new browser window or tab. Virtual tours can be designed to present a narrative, as well as for general presentation, immersive interactions, training and more.

How does your approach to virtual tours compare to other technologies and services?

There are a number of competing technologies and services for presenting immersive 360º experiences. An important characteristic of this service is that the panoramic tours appear beautifully in any modern browser on any device, without the need for plug-ins or panorama-specific subscriptions. By using the services described here, you are receiving an entire solution, from planning to imaging to final delivery. The visual quality exceeds consumer oriented DIY devices and the costs are finite because there are no subscriptions.
Here are a few specific advantages of this service:

1. Higher resolution available than consumer devices.
2. One project price. No subscriptions.
3. In addition to 360º imaging, standard imaging is available as part of the same project, and vice versa.
4. Complete tour content development with hotspots and outside assets.
5. Vigilance over image integrity, especially to prevent stitching errors*.

*One topic you may read or hear about is 'stitching' errors. To create 360º images, a minimum of two photos, but usually several, are overlapped and then 'stitched' together to create one continuous image. The process of aligning multiple photographs is prone to errors due to varying distances to the subject matter, unavoidable alignment imperfections, the inability of the stitching software to determine where all exact overlap points occur, and even varying light cast over the scene during photography. A primary feature of this service is vigilant attention to the elimination of stitching errors.
Are payment transactions on this site secure?

Payments can be made by check or PayPal, and other options are available. The payment page on this site for PayPal functions via a direct link to PayPal. PayPal is secure and all payment transactions take place through PayPal on their HTTPS secure site.